Wild Ma-Gässli
BRUTAL.
DIGITAL.
SWISS-
MADE.
+
+
WE MAKE BULLET-PROOF DIGITAL PRODUCT CONCEPTS FOR YOUR COMPANY
WHAT WE DO
We are Wild Ma-Gässli, a digital product design team from Basel, Switzerland.

We create engaging user experiences for corporations and startups, financial and tech companies.

We distil emotions out of stories. Our background in graphic design and computer science helps finding distinctive approaches to customer problems.

We hear, structure and bring ideas to life.
HOW WE DO
We collaborate with your team to understand what the desired product value is. We do an extensive market research to learn from your potential competition and propose the direction that will enable you to connect the users and market to your business perspective.
PART 01. RESEARCH
We translate business needs into tangible solutions and design seamless user experiences that are ready to be verified against the market.
PART 02. PROTOTYPE
We test prototypes with real users to gain a deeper understanding of user behaviour and identify potential problems. We listen to the feedback and propose improvements to be made.
PART 03. ITERATE
WHAT WE DO NOT DO
We do not work with people who do not believe in their products and do not have resources to make them real. We want to be proud of our work.

We work with teams that know what they want but lack experience in the field of UX that we help to fulfill.

We profess the no-bullshit approach.

We reserve our right to say no.
FACTS
Every idea that we work on becomes part of our experience. This experience becomes part of your future product. We call this the world creative cycle.
In his book Outliers, Malcolm Gladwell popularised the idea that it requires 10,000 hours of dedicated work to possess what is considered a world-class skill in something.
40,000+
hours of combined working experience
5 years
working together
10
laptops changed
WHO WE ARE
DINARA ANDRIATIS
ILYA SHUMILIN
KNOW-HOW
How to burn yourself out. 100% results guaranteed. During my exchange year in Milan, I took a marketing course taught by the brilliant Antonio Ghezzi.
Ideas are a dime a dozen. It always seemed to me like an obvious truth and yet many people still believe in miracles. Every once in a while I get an email or a message on LinkedIn.
The 4 sacrifices of a GO(o)D product manager.
If I just wanted to complain, I'd have already written such a post about some of the products that I use on a daily basis that their.
Do you really know your customer? 12 years ago, when I was working on my first ever product - a fleet management system that had a very narrow and specific niche of customers.
If you reached this section then you certainly deserve a round of applause. This means that you have already completed the most complex part of product development.
OUR OFFER
ONE-OFF

FOR SIMPLE PRODUCTS
SUB-
SCRIPTION
FOR CONTINUOUS SUPPORT
I DON't KNOW WHAT I WANT
0 CHF
STOP WAITING.
IT'S TIME FOR THE NEXT MOVE.
LET'S CREATE A UNIQUE EXPERIENCE TOGETHER.
© 2021 Wild Ma-Gässli