The OMIT approach suggests that a successful product cannot be launched until the core mindset has been established and accepted
. Consequently, I propose that two psychological sacrifices – IDEAS and OPINIONS – must occur during the initial stages of any new product development process to prevent senseless squandering of the most limited resources
every startup possesses: TIME and MONEY.
This is just the first article in a series. In the next parts, we will explore in greater detail why these sacrifices are essential and how to make them on practice.Part 1