When you launch a new product, it often happens that you have a bunch of ideas. Let's take an example. You are developing an app prototype. Let's say it is tinder for cows (I hope you have already read Part 1
and do not think this is a great idea because this app already exists).
What does a typical dating app have? Actually, if you look at today's messengers, they have a whole bunch of features. For example, you can send images, share location, edit messages post-factum, create groups, set custom profile pics for users, or send self-destructible messages. I can name 50 more. Let's imagine you actually want to implement all these features. I would challenge you with one simple question:- Do you really think that location sharing is a MUST-have feature for your target audience?
This is the point where entrepreneurs usually start having their first doubts. Because unless you have infinite resources, which most of us don't, you gotta set priorities. This is when you start thinking about what's really important and what can be dropped for the time being. This is your enlightenment moment. This is the moment when you realise that not every one of your product's features is vital for its future success. And this is the time for you to take a very sharp imaginary knife and start cutting pieces off your product to create an MVP. As Wikipedia suggests